REGISTER FOR MMS NEW DELHI

SPEAKERS

SPONSORS

AGENDA

8:15 AM - 9:00 AM
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Networking Breakfast    Sponsored by

 

9:00 AM - 9:05 AM
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Welcome Remarks

<span style="color: #3993B7 !important;""font-size:14px;">Paran Johar -</span><span style="color:#000;""font-size:14px;">Founder & Global CEO - Modern Marketing Summit (MMS) & Chairman - iMedia & ad:tech</span>

<img style="width:70px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/mms-mainlogo.png"/>

9:05 AM - 9:45 AM
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Brand Building In The New Reality

<span style="color: #3993B7 !important;""font-size:14px;">Chandrasekar Radhakrishnan - </span><span style="color:#000;""font-size:14px;">Head -Communications & eComm, Nestlé  India Limited</span>

<img style="width:70px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/05/Nestle-logo-for-Agenda-section.jpg"/>

9:45 AM - 10:15 AM
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Business One-On-One Meetings

<img style="width:70px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/Screenshot_1.png"/>

10:15 AM - 10:45 AM
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MOBILE? NO, MOBILITY! - Are Brands still thinking about platform or about user behaviour?

Panel will help us understand the way brands must analyze how mobile devices shape lifestyle and tailor all marketing efforts – including print, video, search, out of home and websites together with mobile – to fit seamlessly within that lifestyle.

<span style="color: #3993B7 !important;""font-size:14px;">Shashank Saxena - </span><span style="color:#000;""font-size:14px;">VP & Head of Digital, Aviva</span>

<span style="color: #3993B7 !important;""font-size:14px;">Nitin Agarwal - </span><span style="color:#000;""font-size:14px;">AVP-Marketing, ShopClues</span>

<span style="color: #3993B7 !important;""font-size:14px;">Ankit Desai - </span><span style="color:#000;""font-size:14px;">Head - Media & Digital Marketing, Marico</span>

<span style="color: #3993B7 !important;""font-size:14px;">Gaurav Arora - </span><span style="color:#000;""font-size:14px;">Head- Aquisition, nearbuy</span>

<!--<span style="color: #3993B7 !important;""font-size:14px;">Subhrangshu Neogi - </span><span style="color:#000;""font-size:14px;">Director, Head- Group Marketing & Brand, Religare</span>-->

<span style="color: #3993B7 !important;""font-size:14px;">Naveen Kukreja - </span><span style="color:#000;""font-size:14px;">Co-Founder & CEO, Paisabazaar.com; Group CMO - Policybazaar.com -</span><span style="color: #3993B7 !important;""font-size:14px;"> Moderator</span>

<img style="width:70px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/05/Aviva-Logo-1.png"/>&nbsp;&nbsp;&nbsp;<img style="width:89px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/Shopclues.png"/>&nbsp;&nbsp;&nbsp;<img style="width:42px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/Marico.png"/>&nbsp;&nbsp;<img style="width:90px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/Nearbuy-1.png"/>&nbsp;&nbsp;<!--<img style="width:90px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/Religare_logo.png"/>&nbsp;&nbsp;--><img style="width:108px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/policy-bazar-logo.png"/>

10:45 AM - 11:15 AM
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Local language advertising on mobile - are the brands ready?

<span style="color: #3993B7 !important;""font-size:14px;">Virendra Gupta - </span><span style="color:#000;""font-size:14px;">CEO & Founder, Dailyhunt</span>

<span style="color: #3993B7 !important;""font-size:14px;">Satyajit Sen - <span style="color:#000;""font-size:14px;">Director- Media Management, Samsung</span>

<span style="color: #3993B7 !important;""font-size:14px;">Tushar Vyas - <span style="color:#000;""font-size:14px;">Chief Strategy Officer, GroupM South Asia</span>

<span style="color: #3993B7 !important;""font-size:14px;">Rajeev Dhal - <span style="color:#000;""font-size:14px;">Business Head Ad Sales, Dailyhunt -</span><span style="color: #3993B7 !important;""font-size:14px;"> Moderator</span>

<img style="width:90px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/dailyhunt-e1460725808643-1.png"/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img style="width:84px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/logo-15.jpg"/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img style="width:84px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/Samsung_logo-1.png"/>

11:15 AM - 11:45 AM
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Transition Networking Break

 

11:45 AM - 12:15 PM
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It's all about audiences: How are brands taking a data driven approach to Mobile?

The panel will help us understand how to gain better insight into audiences by engaging users throughout their digital journey, knowing what sources of data are best to use, building segments based on that data, reaching target users across major mobile marketing platforms & optimize mobile engagements and conversions.

<!--<span style="color: #3993B7 !important;""font-size:14px;">Alok Agarwal - </span><span style="color:#000;""font-size:14px;">Head-Marketing Excellence, GSK Consumer Healthcare</span>-->

<span style="color: #3993B7 !important;""font-size:14px;">Rishi Sharma - </span><span style="color:#000;""font-size:14px;">Head of Digital & Customer Engagement, Grasim Industries, Aditya Birla Group</span>

<span style="color: #3993B7 !important;""font-size:14px;">Tushar Vyas - </span><span style="color:#000;""font-size:14px;">Chief Strategy Officer, GroupM South Asia</span>

<span style="color: #3993B7 !important;""font-size:14px;">Gaurav Mehta - </span><span style="color:#000;""font-size:14px;">Chief Marketing Officer, OLX South Asia</span>

<span style="color: #3993B7 !important;""font-size:14px;">Jaimit Doshi- </span><span style="color:#000;""font-size:14px;">Sales & Marketing Head, Coverfox</span>

<!--<span style="color: #3993B7 !important;""font-size:14px;">Amit Tiwari - </span><span style="color:#000;""font-size:14px;">Director, Indian Subcontinent- Brand, Communication & Digital, Philips India</span>-->

<span style="color: #3993B7 !important;""font-size:14px;">Kedar Gavane - </span><span style="color:#000;""font-size:14px;">Vice President, comScore - </span><span style="color: #3993B7 !important;""font-size:14px;"> Moderator</span

<!--<img style="width:32px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/gsk-logo.png"/>&nbsp;&nbsp;&nbsp;-->&nbsp;&nbsp;<img style="width:61px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/AdityaBirlaGroup.jpg"/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img style="width:84px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/logo-15.jpg"/>&nbsp;&nbsp;&nbsp;&nbsp;<img style="width:34px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/olx.png"/>&nbsp;&nbsp;&nbsp;&nbsp;<!--<img style="width:84px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/logo-9.jpg"/>&nbsp;&nbsp;&nbsp;&nbsp;<img style="width:83px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/philips-1.jpg"/>&nbsp;&nbsp;&nbsp;&nbsp;--><img style="width:83px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/05/comScore_Logo_2016_CMYK_TRBGR-1.png"/>

12:15 PM – 12:45 PM
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On device to Online : Connecting the next 100M

<span style="color: #3993B7 !important;""font-size:14px;">Manoj Kumar Gupta - </span><span style="color:#000;""font-size:14px;">Vice President – Services, Micromax Informatics Ltd.</span>

<img style="width:90px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/05/micromax_logo-1.png"/>

12:45 PM – 1:05 PM
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It's Mobile Game time. Is your brand ready for the game changer?

FIRESIDE CHAT

<span style="color: #3993B7 !important;""font-size:14px;">Vaibhav Odhekar - </span><span style="color:#000;""font-size:14px;">Co - Founder & COO, POKKT</span>

<span style="color: #3993B7 !important;""font-size:14px;">Bhavana Mittal - </span><span style="color:#000;""font-size:14px;">Regional Head of Media, Digital & Comm, Reckitt Benckiser, South Asia </span>

<img style="width:51px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/05/pokkt-2-e1465209515740.png"/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img style="width:63px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/05/rb_Logo.png"/>

1:05 PM - 2:05 PM
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Networking Gourmet Lunch

 

2:05 PM- 2:35 PM
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Is short-form video the next wave in storytelling: Are brands ready for it ?

The panel will throw light on why your brand should invest time in social video and how to use it to dominate your storytelling efforts along with monetizing it.

<!--<span style="color: #3993B7 !important;""font-size:14px;">Gunjan Soni - </span><span style="color:#000;""font-size:14px;">Chief Marketing Officer- Intl. Brands Business, Myntra</span>-->

<!--<span style="color: #3993B7 !important;""font-size:14px;">Rachna Lather - </span><span style="color:#000;""font-size:14px;">Marketing Head, Motorola</span>-->

<span style="color: #3993B7 !important;""font-size:14px;">Anjali Hegde - </span><span style="color:#000;""font-size:14px;">CEO, India, Ansible Mobile -</span><span style="color: #3993B7 !important;""font-size:14px;"> Moderator</span>

<span style="color: #3993B7 !important;""font-size:14px;">Rohitash Srivastava - </span><span style="color:#000;""font-size:14px;">Director- Marketing & Brand Strategy, SapientNitro</span>

<!--<span style="color: #3993B7 !important;""font-size:14px;">Pallav Singhvi - </span><span style="color:#000;""font-size:14px;">Head - Mobile growth, Cleartrip.com</span>-->

<span style="color: #3993B7 !important;""font-size:14px;">Bhaskar Thakur - </span><span style="color:#000;""font-size:14px;">Head, Brand Strategy, OYO</span>

<span style="color: #3993B7 !important;""font-size:14px;">Abhishek Punia - </span><span style="color:#000;""font-size:14px;">VP-Client Servicing & Media Services, ARM Digital</span>

<span style="color: #3993B7 !important;""font-size:14px;">Jayraj Jadhav  - </span><span style="color:#000;""font-size:14px;">Head- e-Business & Digital Marketing, TATA AIG General Insurance</span>

<!--<img style="width:49px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/myntra.jpg"/>&nbsp;&nbsp;&nbsp;<img style="width:90px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/moto.jpg"/>--><img style="width:92px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/05/ansible-logo.jpg"/>&nbsp;<img style="width:84px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/SapientNitro_Logo_small.jpg"/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<!--<img style="width:84px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/05/Cleartrip_Logo.jpg"/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;--><img style="width:84px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/05/OYO-1.jpg"/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img style="width:60px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/Logo-ARM.png"/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img style="width:50px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/Tata-AIG-1.jpg"/>

 

2:35 PM - 2:45 PM
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Enabling Instant Video on Mobile

Mobile video is already the hottest buzzword among content providers and marketers alike and rightly so; One in three consumers watch video on their mobile devices, which means watching video on mobile is already more common than using devices to listen to music. There’s also mounting evidence that people who watch video on their smartphone are giving it their full attention. But with last mile inefficiencies, choked networks and a data cap conscious consumer base, how will you provide a video experience for your content and ads? In this session, we will look at some of the challenges and roadblocks and how we can solve them to provide a high-quality, on-the-go, media app experience to mobile customers with videos that start immediately with no buffering or stalling regardless of location or network conditions.

<span style="color: #3993B7 !important;""font-size:14px;">Harish Menon -</span><span style="color:#000;""font-size:14px;">Associate Director – Global Market Dev & Strategy: Mobile - Akamai</span>

<img style="width:70px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/Akamai_Logo-1.png"/>

2:45 PM - 3:15 PM
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Storytelling Through Mobile

Terms like “the Year of Mobile” and “mobile-first” have become easy jokes for speakers at digital marketing conferences – and for good reason. 2015 was the year mobile searches forever surpassed desktop queries. That was our tipping point. But there isn’t mobile marketing in 2016. There’s just marketing. It’s one and the same. As marketers our focus should be around innovation, story, and the next technology development. Mobile is one of the vehicles to deliver the brand’s story. And the ones that do it best have found a way to make it engaging and interesting. 

<span style="color: #3993B7 !important;""font-size:14px;">Paran Johar -</span><span style="color:#000;""font-size:14px;">Founder & Global CEO - Modern Marketing Summit (MMS) & Chairman - iMedia & ad:tech</span>

<img style="width:70px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/mms-mainlogo.png"/>

3:15 PM - 3:45 PM
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Opportunities in Creating the Pathways to deeper engagement through Mobile Personalization?

The panel will explore how the new and ever-growing opportunities with emerging technologies help brands to deliver contextually relevant and personalized offerings and get closer to customers.

<span style="color: #3993B7 !important;""font-size:14px;">Deepak Sharma - </span><span style="color:#000;""font-size:14px;">Head of Digital Initiaties, Kotak</span>

<span style="color: #3993B7 !important;""font-size:14px;">Shivanandan Pare - </span><span style="color:#000;""font-size:14px;">VP- Head Ecommerce & Chief Digital Officer, Madura fashion (Aditya Birla Group)</span>

<span style="color: #3993B7 !important;""font-size:14px;">Avinash Jhangiani - </span><span style="color:#000;""font-size:14px;">Chief Innovation Officer, Omnicom Media Group</span>

<span style="color: #3993B7 !important;""font-size:14px;">Pushkar Jain - </span><span style="color:#000;""font-size:14px;">Chief Marketing Officer, Bluestone.com</span>

<span style="color: #3993B7 !important;""font-size:14px;">Shireesh Joshi - </span><span style="color:#000;""font-size:14px;">COO-Strategic Marketing Group, Godrej</span>

<span style="color: #3993B7 !important;""font-size:14px;">Vijayant Dhaka - </span><span style="color:#000;""font-size:14px;">Country Head, Nanu-</span><span style="color: #3993B7 !important;""font-size:14px;"> Moderator</span>

<img style="width:110px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/KOTAK.jpg"/>&nbsp;&nbsp;&nbsp;<img style="width:54px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/godrej-1.png"/><img style="width:90px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/logo-2-1.jpg"/><img style="width:70px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/OMD-Logo.jpg"/>&nbsp;&nbsp;<img style="width:64px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/Blustone-logo.png"/>&nbsp;&nbsp;<img style="width:64px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/05/onanu-3.png"/>

3:45 PM - 4:15 PM
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Transition Networking Break

 

4:15 PM - 4:45 PM
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Social is Mobile by nature – Are Brands ready for new style of mobile social engagements?

The panel will discuss if brands are doing enough to experiment with all the new and emerging formats available and look to adopt, and adapt to, the new style of mobile social communications and content for engaging with the mobile-empowered consume.

<span style="color: #3993B7 !important;""font-size:14px;">Ranjoy Dey - </span><span style="color:#000;""font-size:14px;">Head of Digital, Havas Media India-</span><span style="color: #3993B7 !important;""font-size:14px;"> Moderator</span>

<span style="color: #3993B7 !important;""font-size:14px;">Rajat Mehta - </span><span style="color:#000;""font-size:14px;">President & Country Head-Marketing, Yes Bank</span>

<span style="color: #3993B7 !important;""font-size:14px;">Nikhil Rastogi - </span><span style="color:#000;""font-size:14px;">Head-Mktg. & Digital Acquisitions, Citibank</span>

<span style="color: #3993B7 !important;""font-size:14px;">Bhavana Mittal - </span><span style="color:#000;""font-size:14px;">Regional Head of Media, Digital & Comm, Reckitt Benckiser, South Asia </span>

<span style="color: #3993B7 !important;""font-size:14px;">Namrita Mahindro - </span><span style="color:#000;""font-size:14px;">Senior General Manager, Mahindra Group </span>

<span style="color: #3993B7 !important;""font-size:14px;">Karthik Nagarajan - </span><span style="color:#000;""font-size:14px;">National Director- Content & Social Media, GroupM</span>

<img style="width:95px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/05/HAVAS_MEDIA_GROUP_rgbsmall.jpg"/>&nbsp;&nbsp;&nbsp;<img style="width:105px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/logo-43.jpg"/>&nbsp;&nbsp;&nbsp;<img style="width:53px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/citi.png"/>&nbsp;&nbsp;&nbsp;<img style="width:63px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/05/rb_Logo.png"/>&nbsp;&nbsp;&nbsp;<img style="width:75px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/club-mahindra.png"/>&nbsp;&nbsp;<img style="width:84px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/logo-15-1.jpg"/>

4:45 PM- 5:15 PM
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The art of re-engagement: The fine balance between push, pull and story-telling

The Panel will discuss how properly navigating the fine line between engaging and frustrating can make or break a customer relationship and how to adapt the formats of storytelling based on the story and their audience’s expectations.

<!--<span style="color: #3993B7 !important;""font-size:14px;">Sumanta Ganguly - </span><span style="color:#000;""font-size:14px;">Executive Vice President, LinTeractive</span>-->

<span style="color: #3993B7 !important;""font-size:14px;">Kabeer Chaudhary - </span><span style="color:#000;""font-size:14px;">Regional Director –APAC, M&CSaatchi Mobile</span>

<span style="color: #3993B7 !important;""font-size:14px;">Shekhar Sharma - </span><span style="color:#000;""font-size:14px;">National Director, GroupM Interaction -</span><span style="color: #3993B7 !important;""font-size:14px;"> Moderator</span>

<span style="color: #3993B7 !important;""font-size:14px;">Sujit Ganguli - </span><span style="color:#000;""font-size:14px;">Head - Brand and Corporate Communications, ICICI Bank</span>

<span style="color: #3993B7 !important;""font-size:14px;">Sanjay Tripathy - </span><span style="color:#000;""font-size:14px;">Senior Executive Vice President, HDFC Life</span>

<!--<img style="width:123px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/LinTeractive.png"/>&nbsp;&nbsp;&nbsp;--><img style="width:124px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/logo-26.jpg"/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img style="width:84px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/04/logo-15.jpg"/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img style="width:84px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/logo-18.jpg"/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img style="width:84px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/hdfc-life-logo.png"/>

5:15 PM - 5:45 PM
agenda

Business One-On-One Meetings

<img style="width:70px;" src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/Screenshot_1.png"/>

6:00 PM - 8:30 PM
agenda

Cocktails & Mobile Mafia Dinner

Mobile Mafia Dinner is an intimate, exclusive gathering that provides the most influential players in the mobile space the opportunity to establish personal relationships, and gives the opportunity for premium networking.

<img src="http://modernmarketingsummit.in/2016/wp-content/uploads/2016/06/jeevesh-commedy-banner.jpg" style="width: 662px;">

VENUE: Pullman New Delhi Aerocity

Pullman New Delhi Aerocity

Pullman New Delhi, Asset No. 2, Aerocity Hospitality District, IGI Airport, New Delhi- 110037, India

MAP