According to recent research, augmented reality (AR) and virtual reality (VR) market in India is projected to grow at 55.3% during 2016 – 2021. Cutting across consumer goods, entertainment, tourism, real estate, ecommerce, and the gaming industry, AR and VR is changing the way consumers experience reality. The discussion aims to understand how AR and VR technologies is creating new opportunities for brands to engage with their consumers and create better customer experiences.

Aanchal Jain, COO, Futurebrands

Aanchal started her career with Domino's Pizza with their 100 store launch roller-coaster year.

She was part of the team which experienced the turn-around story at Tanishq. She was head of Brand and Marketing at India's largest jewellery brand.

At Futurebrands, she works with organisations, entrepreneurs and start-ups to build brands using transformative ideas and disruptive innovation. Some of the key brands she has helped build over the last 10 years are – a) – India’s most disruptive optical story; b) Biba – India’s largest Indian wear brand for women c) Wild Stone – Indian brand which took on Global giants and emerged as one of the largest personal care brand for men.

Gopa Kumar, Executive Vice President, Isobar India

He is the Executive Vice President at Isobar India. Additionally Heading Strategy, Media, Data & Analytics verticals. Has over 15 Years of experience in the Advertising and Marketing Communication Industry. Primarily have been Managing & consulting clients locally & regionally on their Digital Transformation Process, Digital Marketing strategies, Brand building & ROI driven marketing outcomes. Have been part of Isobar journey for 8 years.

Priya Jayaraman , Co-Founder & Business Director, Propaganda India

Over the last 8 years, Priya has been driven by an endless quest to bring creative, technology and brands together. It's the media of today and tomorrow, waiting to be understood by brands. With this zealous drive, Propaganda India, an independent agency was set up by her and her Creative Partner, Venkatesh Nadhan. She heads digital strategy and technology here across all it's accounts like Andhra Pradesh Tourism, Quickbooks, ESPN CricInfo, Future Consumer Limited, redBus, Max Healthcare, Max Life Insurance and many more. Prior to setting up Propaganda India, she spent about 5 years in in implementing strategies for CPG brands like Henkel and multiple restaurant chains. Backed by a young, dynamic 40 member team at Propaganda India, she looks forward in leveraging digital to help build brands online.

Pankaj Lad, Head of Sales- India & SEA market, IronSource

Experienced Business Leader with the aptitude to set up sales as a function in challenging markets and help them scale and reach a sustainable growth path with specialization in GTM strategy for India & SEA Market. A media professional with more than 18 years of Work Experience with specialization in technology led Digital platform catering to the needs of ever evolving consumers.