WHAT TO EXPECT AT MMS NEW DELHI

#MMSIN

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This summit is FREE to qualified agency executives, but space is limited

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This summit is FREE to qualified brand marketers, but space is limited

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Publishers/service providers to Attend as Networker/Sponsor & get to network with brands & agencies

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PARTNERS

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AGENDA

8:15 AM - 9:00 AM
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Networking Breakfast    Sponsored by

 

9:00 AM - 9:05 AM
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Welcome Remarks

Paran Johar -Founder & Global CEO - Modern Marketing Summit (MMS) & Chairman - iMedia & ad:tech

9:05 AM - 9:45 AM
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Brand Building In The New Reality

Chandrasekar Radhakrishnan - Head -Communications & eComm, Nestlé  India Limited

9:45 AM - 10:15 AM
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Business One-On-One Meetings

10:15 AM - 10:45 AM
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MOBILE? NO, MOBILITY! - Are Brands still thinking about platform or about user behaviour?

Panel will help us understand the way brands must analyze how mobile devices shape lifestyle and tailor all marketing efforts – including print, video, search, out of home and websites together with mobile – to fit seamlessly within that lifestyle.

Shashank Saxena - VP & Head of Digital, Aviva

Nitin Agarwal - AVP-Marketing, ShopClues

Ankit Desai - Head - Media & Digital Marketing, Marico

Gaurav Arora - Head- Aquisition, nearbuy

Naveen Kukreja - Co-Founder & CEO, Paisabazaar.com; Group CMO - Policybazaar.com - Moderator

          

10:45 AM - 11:15 AM
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Local language advertising on mobile - are the brands ready?

Virendra Gupta - CEO & Founder, Dailyhunt

Satyajit Sen - Director- Media Management, Samsung

Tushar Vyas - Chief Strategy Officer, GroupM South Asia

Rajeev Dhal - Business Head Ad Sales, Dailyhunt - Moderator

          

11:15 AM - 11:45 AM
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Transition Networking Break

 

11:45 AM - 12:15 PM
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It's all about audiences: How are brands taking a data driven approach to Mobile?

The panel will help us understand how to gain better insight into audiences by engaging users throughout their digital journey, knowing what sources of data are best to use, building segments based on that data, reaching target users across major mobile marketing platforms & optimize mobile engagements and conversions.

Rishi Sharma - Head of Digital & Customer Engagement, Grasim Industries, Aditya Birla Group

Tushar Vyas - Chief Strategy Officer, GroupM South Asia

Gaurav Mehta - Chief Marketing Officer, OLX South Asia

Jaimit Doshi- Sales & Marketing Head, Coverfox

Kedar Gavane - Vice President, comScore -  Moderator

               

12:15 PM – 12:45 PM
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On device to Online : Connecting the next 100M

Manoj Kumar Gupta - Vice President – Services, Micromax Informatics Ltd.

12:45 PM – 1:05 PM
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It's Mobile Game time. Is your brand ready for the game changer?

FIRESIDE CHAT

Vaibhav Odhekar - Co - Founder & COO, POKKT

Bhavana Mittal - Regional Head of Media, Digital & Comm, Reckitt Benckiser, South Asia

     

1:05 PM - 2:05 PM
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Networking Gourmet Lunch

 

2:05 PM- 2:35 PM
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Is short-form video the next wave in storytelling: Are brands ready for it ?

The panel will throw light on why your brand should invest time in social video and how to use it to dominate your storytelling efforts along with monetizing it.

Anjali Hegde - CEO, India, Ansible Mobile - Moderator

Rohitash Srivastava - Director- Marketing & Brand Strategy, SapientNitro

Bhaskar Thakur - Head, Brand Strategy, OYO

Abhishek Punia - VP-Client Servicing & Media Services, ARM Digital

Jayraj Jadhav  - Head- e-Business & Digital Marketing, TATA AIG General Insurance

                   

 

2:35 PM - 2:45 PM
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Enabling Instant Video on Mobile

Mobile video is already the hottest buzzword among content providers and marketers alike and rightly so; One in three consumers watch video on their mobile devices, which means watching video on mobile is already more common than using devices to listen to music. There’s also mounting evidence that people who watch video on their smartphone are giving it their full attention. But with last mile inefficiencies, choked networks and a data cap conscious consumer base, how will you provide a video experience for your content and ads? In this session, we will look at some of the challenges and roadblocks and how we can solve them to provide a high-quality, on-the-go, media app experience to mobile customers with videos that start immediately with no buffering or stalling regardless of location or network conditions.

Harish Menon -Associate Director – Global Market Dev & Strategy: Mobile - Akamai

2:45 PM - 3:15 PM
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Storytelling Through Mobile

Terms like “the Year of Mobile” and “mobile-first” have become easy jokes for speakers at digital marketing conferences – and for good reason. 2015 was the year mobile searches forever surpassed desktop queries. That was our tipping point. But there isn’t mobile marketing in 2016. There’s just marketing. It’s one and the same. As marketers our focus should be around innovation, story, and the next technology development. Mobile is one of the vehicles to deliver the brand’s story. And the ones that do it best have found a way to make it engaging and interesting. 

Paran Johar -Founder & Global CEO - Modern Marketing Summit (MMS) & Chairman - iMedia & ad:tech

3:15 PM - 3:45 PM
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Opportunities in Creating the Pathways to deeper engagement through Mobile Personalization?

The panel will explore how the new and ever-growing opportunities with emerging technologies help brands to deliver contextually relevant and personalized offerings and get closer to customers.

Deepak Sharma - Head of Digital Initiaties, Kotak

Shivanandan Pare - VP- Head Ecommerce & Chief Digital Officer, Madura fashion (Aditya Birla Group)

Avinash Jhangiani - Chief Innovation Officer, Omnicom Media Group

Pushkar Jain - Chief Marketing Officer, Bluestone.com

Shireesh Joshi - COO-Strategic Marketing Group, Godrej

Vijayant Dhaka - Country Head, Nanu- Moderator

       

3:45 PM - 4:15 PM
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Transition Networking Break

 

4:15 PM - 4:45 PM
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Social is Mobile by nature – Are Brands ready for new style of mobile social engagements?

The panel will discuss if brands are doing enough to experiment with all the new and emerging formats available and look to adopt, and adapt to, the new style of mobile social communications and content for engaging with the mobile-empowered consume.

Ranjoy Dey - Head of Digital, Havas Media India- Moderator

Rajat Mehta - President & Country Head-Marketing, Yes Bank

Nikhil Rastogi - Head-Mktg. & Digital Acquisitions, Citibank

Bhavana Mittal - Regional Head of Media, Digital & Comm, Reckitt Benckiser, South Asia

Namrita Mahindro - Senior General Manager, Mahindra Group 

Karthik Nagarajan - National Director- Content & Social Media, GroupM

              

4:45 PM- 5:15 PM
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The art of re-engagement: The fine balance between push, pull and story-telling

The Panel will discuss how properly navigating the fine line between engaging and frustrating can make or break a customer relationship and how to adapt the formats of storytelling based on the story and their audience’s expectations.

Kabeer Chaudhary - Regional Director –APAC, M&CSaatchi Mobile

Shekhar Sharma - National Director, GroupM Interaction - Moderator

Sujit Ganguli - Head - Brand and Corporate Communications, ICICI Bank

Sanjay Tripathy - Senior Executive Vice President, HDFC Life

               

5:15 PM - 5:45 PM
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Business One-On-One Meetings

6:00 PM - 8:30 PM
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Cocktails & Mobile Mafia Dinner

Mobile Mafia Dinner is an intimate, exclusive gathering that provides the most influential players in the mobile space the opportunity to establish personal relationships, and gives the opportunity for premium networking.

VENUE